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Social Media to Grow Your Pilates Studio

Social Media to Grow Your Pilates Studio

In today’s digital age, establishing a strong presence on social platforms can be a powerful way of connecting with your existing clients and getting new customers in your door. Whether you cater to athletes, seniors, busy moms — or all of the above — understanding the needs & interests of your existing and prospective clients and connecting with them on social media can be a powerful way to grow your business.

Let’s dive into some actionable tips to elevate your social media strategy.

Define Your Audience

Identifying your target customers is the first step towards crafting an effective social media strategy for your Pilates studio. Whether it’s athletes seeking conditioning work, seniors aiming for improved mobility, or busy parents in need of stress relief, understanding your audience’s needs and preferences will help you to craft your social media content. Once you’ve defined your audience, focus your efforts on the social media platforms where they spend the most time. Whether it’s Facebook, Instagram, or another platform, building a strong presence where your audience is active will maximize your reach and engagement.

PRO-TIP: Ask your clients at the end of their sessions which social media platforms they spend the most time on. This is an easy way to begin to find out where your target audience spends their time online.

Be Consistent

Building meaningful connections with your followers and potential clients requires consistent engagement. Take the time to interact with their posts by liking, commenting, or even sending private messages when appropriate. Show genuine interest in their interests and needs, and they’ll be more likely to engage back! Consistency in posting is key, so establish a posting schedule and stick to it. We know life as a studio owner is extremely busy, so focusing on high-quality content once per week is MUCH more important than posting poor quality content 4-5 times a week.

PRO-TIP: Take one day per month to film your own workout, and then use that as social media content! You can edit the workout down into short clips, add music or stickers, or take screengrabs from the video to create multiple posts from one workout session.

Provide Value

Use your social media channels to address the needs and pain points of your target audience. Whether it’s sharing Pilates tips, answering frequently asked questions, or providing quick workout routines, offering valuable content demonstrates your expertise and builds trust with your followers. By solving their problems and offering solutions, you position your studio as a valuable resource in their fitness journey.

Collaboration is Key

Encourage your studio’s instructors and clients to tag your studio account in their movement posts. You can repost these, share to your own stories, and engage so that all involved will see a boost in engagement and impressions on their content! On Instagram, you can also share collaboration posts, or “collab” posts. Collab content shows up on both your profile and the collaborator’s profile, doubling the exposure of that post! This is a great way to increase your studio’s content without needing to film, edit, and post a new video – your studio’s instructors can request to collab and their content is now on your profile as well!

PRO-TIP: Incentivizing your studio’s instructors to post and tag or collab with the studio profile is a great way to get them involved! You can offer them small prizes, a chance to choose the theme of a fun group class, or just exposure through the studio account. Collab posts are a great way to increase impressions for all parties involved!

Be Social on Social
Include person-first content into your social media strategy to connect with your audience on a deeper level. Showcase your studio’s instructors, clients (with their consent!), and yourself to humanize your brand and show authenticity. Share peeks behind-the-scenes, client success stories, and moments of team-building fun to engage your followers and strengthen your community.

Have Fun!

While social media is a powerful marketing tool for your Pilates studio, don’t forget to have fun with it! Embrace the latest trends, challenge your fellow Pilates instructors, and celebrate the achievements of your team. By infusing personality and creativity into your social media content, you’ll not only attract new clients but also create an engaged online community to support your studio.

Understanding your audience and their needs, engaging with your followers, and staying authentic are crucial strategies for social media success. Just jump in! You’ll be glad you did.


SMAK Strategies is a full service, small-by-design Public Relations and Marketing agency based in Crested Butte, CO. Maria Hennessey, founder of SMAK, has spent the last decade creating and executing standout marketing strategies and PR campaigns for a wide variety of companies. At SMAK, we help build stand-out brands and great reputations by maximizing brand exposure across print, digital, and social media platforms.

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